International: Vijay Mallya’s Podcast Garners 20M Views in 4 Days
A recent four-hour podcast interview with fugitive businessman Vijay Mallya, hosted by YouTuber Raj Shamani, has amassed over 20 million views in just four days, sparking widespread attention. Mallya, currently residing in the UK, expressed gratitude for the platform to share his perspective. The interview, covering his business ventures and controversies, has reignited public and media interest.
Unprecedented Viewership
The podcast, uploaded on YouTube, achieved 10 million views within the first 24 hours, doubling to 20 million by June 10, 2025. Social media posts on X highlight its viral impact, with users noting its reach rivals major Bollywood trailers. The extended runtime and candid revelations fueled its rapid popularity.
Mallya’s Response
Mallya, former owner of Royal Challengers Bangalore, took to X to express being “humbled and overwhelmed” by the response. He thanked viewers for engaging with his “true story” and extended blessings, signaling an attempt to reshape public perception. The post further amplified the podcast’s visibility.
Background and Allegations
Mallya faces allegations of defaulting on over ₹9,000 crore in bank loans, prompting his departure from India in 2016. He has consistently denied these claims, asserting that ₹6,200 crore has already been recovered. In a February 2025 Karnataka High Court filing, he demanded a detailed account of recoveries from him and associated entities.
Content of the Interview
The podcast delves into the rise and fall of Kingfisher Airlines, Mallya’s business empire, and his ownership of RCB. Mallya expressed regret over unpaid employee salaries and addressed financial controversies, framing his narrative as a defense against accusations. The candid discussion has drawn both praise and skepticism on platforms like X.
Public and Media Reactions
- Supporters on X lauded Mallya’s openness, viewing the podcast as a platform for his side of the story.
- Critics, including business journalists, labeled it a staged PR effort, questioning the lack of hard-hitting questions.
- The viral nature underscores the growing influence of India’s podcast economy, as noted by users online.
The interview’s success highlights the power of digital platforms in shaping narratives, though its long-term impact on Mallya’s legal battles remains uncertain.
Ongoing Legal Context
Mallya’s demand for transparency in recovery amounts reflects his ongoing legal strategy to challenge allegations. Indian authorities continue to pursue his extradition, while he maintains his innocence. The podcast has not directly addressed these legal proceedings but has fueled public discourse.